The Importance of Great Header
Graphics for Your Web Site or Blog
Often taken for granted, header graphics on a web site
are crucial. It is the first opportunity to make a great impression on a new arrival and anything less is likely to
lose them. A successful introduction will draw the visitor into the site and then provide or effortlessly guide
them to concise and functional navigation. Grab their attention. Be convenient. Nothing drives a new visitor away
as frustration does.
While a great header graphic is no guarantee of a repeat
visitor, a poorly designed header will certainly guarantee against them. The first step to ensuring that a web site
header is a boon rather than a hindrance is to develop a plan. A lack of planning results in a poorly designed
header. A great plan results in an effective header that will attract visitors and up the chances that they
Know the type of visitor that the web site is targeting.
Examine sites that target similar audiences and consider their header graphics. Note the aspects that make a header
effective and compare those against those less so. Being unique is critical. A header that invokes another
enterprise could create unintended connotations.
Plan to integrate visual elements that blend into the
site’s motif. A site should always tie in a visual scheme that makes it easy to read. A header that is overly
effective at seizing attention may distract readers and detract from the site’s overall concept.
Pay careful attention to size because it is vital to
strike a balance in this area. An extremely large header will certainly grab attention. It will also gobble up
valuable screen real estate. It may also inadvertently influence visitors to form the impression that the site is
light on content. The flipside of this is a header so small that it effectively serves no purpose at
This is the reason why carousel-style headers have become
so prevalent. Used effectively they provide the best of both worlds. The header graphics can be large, loud and
eye-catching. It can also alert visitors to the abundance of content on the site while incorporating a lean,