Three Reasons You Need a Great
Header Graphic for Your Web Site
The single most important graphic element on your Web
site or blog is, without a doubt, your header graphic.
If your site lacks an eye-catching, targeted and
topic-specific header graphic, it runs the risk of being ignored by untold numbers of potential clients and
readers. But an attention-grabbing, well-designed header graphic does three things that are absolutely essential
for your site to survive and thrive:
1. It lets people know what your site is about
Congratulations, someone has visited your Web site! Now,
whether he stays to look around or immediately hits the back button to escape depends largely on your header
Your header graphic is the first page element your site
visitors will see when they arrive at your Web site or blog. An effective header graphic assures site visitors that
they have arrived at the correct destination and it confirms that your content or product is exactly what they are
If your header does not clearly communicate your site’s
topic, visitors will leave in search of another site that fulfills their needs and expectations
2. It distinguishes your site as professional and
Your Web site or blog visitors must trust your expertise,
whether you sell a product or relay information, in order for your site to be successful.
A sloppy, fuzzy, boring or poorly designed header graphic
indicates amateur site management and will earn you the skepticism of everyone who sees it. A polished, error-free
header graphic with clear images, sharp fonts and site-specific art, however, will earn your visitors’ trust
because it lends credibility and sophistication to your site.
If your site design looks professional, visitors will
expect that you are, too.
3. It brands your site with a unique
Identity recognition is everything when it comes to
building a successful business or personal reputation. You want your site visitors to be able to recognize your
site next week, next month and next year, even if they only visited it once before.
A strong, unique header graphic combined with a positive
user experience at your Web site or blog will ensure that your site visitors never confuse you with someone else.
If your header graphic is doing its job, your site will stand out from the crowd and convey the message that
visitors can count on you for products, services and information they won’t find anywhere else.